申请伦敦艺术大学-伦敦时尚学院的各位同学注意了！ 今年针对MA Fashion Design Management 和 MA Fashion Retail Management 两个课程的小论文题目有所变动，请同学们提前做好准备。

伦敦艺术大学上海代表处为了方便同学们清晰了解论文要求，在此特别将两篇文章要求列出如下：

MA Fashion Design Management

Essay

‘Design Management hastraditionally used a Design Thinking approach to develop compelling productsand services that resonate with customers, consistently producing financialrewards, and building brand loyalty. But beyond customer-centric empathy, beyondcreative iteration [….], design thinking has more tooffer the modern organisation as a means to cultivate creativity and innovationin an organisation’ Design Management Institute, 2016.

Please write a 1,500 word Essay that defines the DesignThinking approach to Design Management, scoping the topic by selecting afashion case-study of your choice. The essay should demonstrate a minimum of 5relevant academic sources from the field of design management.

MA Fashion Retail Management

Essay

Write a 500 word essay (excludingreferences/bibliography) on the following topic:

'The impact ofomnichannel fashion retailing'

如果有申请以上两个课程的同学，可以再详询伦敦艺术大学上海代表处了解其他申请材料要求。

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